Experienced E-Commerce Product Manager with over year of experience in managing and delivering successful e-commerce projects on Salesforce Commerce Cloud (SFCC) platform. Skilled in agile methodologies, sprint planning, and stakeholder management. Proven track record of driving product strategy, roadmap, and feature releases.
Comparing full-custom Next.js, WordPress, static sites, and Payload CMS — yearly cost, ownership, and the build-vs-subscribe math.
Tired of copying dw.json between SFCC environments and projects? DW Profiles is a VS Code extension that lets you create, manage, and switch SFCC profiles in one click.
A production-ready suite of animated, responsive, and accessible React components designed for modern data-heavy applications.
Solved legacy JS issues in SFRA Webpack Builder? Discover our “Exclude JS from Build” fix for seamless Salesforce Commerce Cloud migrations.
Delivered a full rebranding project for Conair on Salesforce Commerce Cloud, rebuilding all pages and components with Page Designer modules and SFRA architecture to achieve a modern, scalable, and consistent brand experience.
Lancôme Singapore | Luxury Makeup, Skincare & Perfume Online
I developed custom Page Designer components for Under Armour UAE and led the complete Tamara payment integration across web and mobile platforms. Built SCAPI, OCAPI, and custom APIs to support the payment flow, collaborating with the mobile team to ensure consistent implementation. Managed the project end-to-end from requirements gathering through deployment and go-live, delivering a seamless payment experience for UAE customers.
Salesforce B2C Commerce Cloud Engineering Lead, responsible for architecting and implementing front-end design systems for B2C commerce storefronts. Present