Projects
I led the complete re-platforming of Waring Commercial Products (Conair LLC) onto Salesforce Commerce Cloud, managing the entire project lifecycle from SOW phase through successful go-live. I architected and built the full frontend using Page Designer, creating custom components and modular layouts that gave the marketing team complete content management flexibility. On the backend, I developed the entire infrastructure with SFRA, implementing custom business logic, controllers, and integrations to support their commercial kitchen equipment catalog. I handled everything—from requirements gathering and technical architecture to development, testing, and production deployment—delivering a high-performance, scalable e-commerce platform that transformed their digital presence for professional culinary buyers.
Worked on the Nike UAE mobile application team, focusing on Salesforce B2C Commerce Cloud (SFCC) development. Implemented and optimized OCAPI and SCAPI integrations to enhance app performance, product data synchronization, and user experience. Collaborated closely with cross-functional teams to ensure seamless connectivity between Nike’s mobile ecosystem and its online storefront infrastructure.
Delivered a full rebranding project for Conair on Salesforce Commerce Cloud, rebuilding all pages and components with Page Designer modules and SFRA architecture to achieve a modern, scalable, and consistent brand experience.
I developed custom Page Designer components for Under Armour UAE and led the complete Tamara payment integration across web and mobile platforms. Built SCAPI, OCAPI, and custom APIs to support the payment flow, collaborating with the mobile team to ensure consistent implementation. Managed the project end-to-end from requirements gathering through deployment and go-live, delivering a seamless payment experience for UAE customers.
SFCC SFRA Webpack Builder: Tool's and scripts for Salesforce Commerce Cloud SFRA Standardized Compilation Setup aka sfra-webpack-builder, SFCC FTP Products Images: This Salesforce Commerce Cloud cartridge provides Job For Importing Product Images from the FTP server.
Lancôme Singapore | Luxury Makeup, Skincare & Perfume Online
I closely worked with the Architect on the Change Request Team, Developing Multiple L'Oreal Asia- specific sites on NGL(Next-Gen L'Oreal) Architecture.